You Are What You Choose
Damn. It looks like I have some reading to do:
Duke University professors Scott de Marchi and James T. Hamilton present a bold new theory about how we decide. Based on a groundbreaking survey of more than thirty thousand subjects, their research shows that each of us possesses six core traits that shape every decision, from what to have for lunch to whether to lie on a tax return.
De Marchi is a co-author of mine and I worked for Hamilton from 2000–01.
