It Gets Better, Corporate Edition
Frank Bruni on corporate America’s sensitivity to public opinion on gay rights:
In addition to Starbucks, Microsoft and Amazon spoke up for same-sex marriage. All have surely taken note of several polls over the last year suggesting - for the first time - that a slight majority of Americans supports it. All have no doubt taken even greater note of a generational divide. In a Gallup poll, 70 percent of people in the 18-to-34 age range favored same-sex marriage, while only 39 percent of people 55 and older did.
More so than politicians, corporations play the long game, trying to engender loyalty for decades to come, and they’re famously fixated on consumers in their 20s and 30s.
