Net Negative (Is Sort of an Understatement)
But so what?
Graph via Andrew Rudalevige and the Monkey Cage (and Kantar Media’s Campaign Media Analysis Group).
UPDATE See also John Sides:
At this point, I would say there is suggestive evidence that Mr. Romney’s advantages in advertising helped him win in Florida – but it qualifies as circumstantial. The longer the campaign goes on, and the longer Mr. Romney’s advertising advantage persists, the more data we will accumulate to test these effects.