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Net Negative (Is Sort of an Understatement)

But so what?

Graph via Andrew Rudalevige and the Monkey Cage (and Kantar Media’s Campaign Media Analysis Group).

UPDATE See also John Sides:


  At this point, I would say there is suggestive evidence that Mr. Romney’s advantages in advertising helped him win in Florida – but it qualifies as circumstantial. The longer the campaign goes on, and the longer Mr. Romney’s advertising advantage persists, the more data we will accumulate to test these effects.

Net Negative (Is Sort of an Understatement)

But so what?

Graph via Andrew Rudalevige and the Monkey Cage (and Kantar Media’s Campaign Media Analysis Group).

UPDATE See also John Sides:

At this point, I would say there is suggestive evidence that Mr. Romney’s advantages in advertising helped him win in Florida – but it qualifies as circumstantial. The longer the campaign goes on, and the longer Mr. Romney’s advertising advantage persists, the more data we will accumulate to test these effects.